Merriam's Guide to Naming Pre-order Promotion


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The Untold Health Care Reform Narrative: Blame Pharma

Merriam Associates Insight On-the-Street went out to discover what people think about the debate on health care reform.  We wanted to see if there is a consensus among regular people who are not taking active part in the debate.

What we heard is rather different from what is reported on the news.  Away from the fun-house [...]

August 14th, 2009 | Tags: , , , , | Category: Brand Insight, Video | One comment

Nude Followers on Twitter

Social media has been the darling of marketers for almost two years now. While its potential is obvious, the stumbling blocks remain.

Spam:
When you get past people talking about what they ate for dinner last night, too much social media content is simply Spam. Some of the Spam is harmless and boring self-promotion—visit LinkedIn group [...]

August 11th, 2009 | Tags: , , , , | Category: Marketing, Social Media, Viral Marketing | 3 comments

Kirch: A Brand Story and a Catalog for Design Icon George Nelson

A Growing Company Looks to Branding
Kirch had grown from a small family venture into a multinational manufacturing and marketing powerhouse.  The company had never really addressed its brand or history.  In preparation for a new web site, they wanted to communicate to consumers in a new way.  Kirch asked Merriam Associates to write the company [...]

April 8th, 2009 | Tags: , | Category: Branding, Copywriting, Design, Marketing | Leave a comment

What’s in a Blog

What I want to do is write a “how-to” guide for entrepreneurs. My goal is to I lay out some basics as reference information. I don’t really think my food choices are important to anyone who wants my consulting services — so for my blog, I’m writing a book about what I do.

March 14th, 2009 | Tags: , , , , , | Category: Blog, Copywriting, Marketing, Social Media, Technology | Leave a comment

Viral Marketing Can Make Your Brand Sick

Viral marketing makes your brand message spreads far, fast, and almost free. But failing to plan makes for expensive mistakes–ask Motrin and Dr. Pepper.

December 4th, 2008 | Tags: , | Category: Brand Insight, Marketing, Public Relations, Social Media, Video, Viral Marketing | One comment