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When Old Spice announced that Fabio would be replacing Mustafa, the outcry was instantaneous. Was Old Spice going to end up like The Gap and quickly backtrack when customers on social media screamed loudly enough?
Not so fast. It was a set up from the beginning—a set up perfect for generating buzz and involving fans. Fabio [...] July 26th, 2011 | Leave a comment
Advertising Age reports the launch today of Consumr, a new social media ratings site. It’s meant to be Yelp-meets-Foursquare to rate consumer packaged goods like Cheerios and Tide. This is a service without a need. Consumr is working with publisher Rodale to import Yelp-style product reviews for some 50,000 products you can find on grocery store, [...] June 15th, 2011 | 2 comments
Rance Crain has an interesting post in Advertising Age: “Back in the Mad Men days, when the “pioneers of advertising,” as my old boss Stan Cohen calls them, ruled the roost, it was commonly held that a little exaggeration was not unreasonable to accentuate the selling points of the ad messages.” Don’t try [...] March 8th, 2011 | Leave a comment
The media universe is in a tizzy (and a-Twitter) about AOL’s acquisition of the Huffington Post. The Wall Street Journal interviews top media buyers who are worried that the liberal voice will hurt AOL’s brand. The problem is that AOL doesn’t really have much of a brand. The company’s move away from an “access” business [...] February 11th, 2011 | One comment
Wikipanic—it’s the new word for the latest marketing threat. What will happen to your brand if Wikileaks attacks it? As Mastercard, Paypal, Visa, and Bank of America are finding out, marketers need to be ready in advance of disaster, whether a plane crash, an oil well explosion or a wikileak/hacktivist attack. Companies can’t risk a [...] January 5th, 2011 | Leave a comment
Web pundits are predicting continuing growth in Web video. With that in mind, here is a round-up of advice for producing effective video: 1) Light your shot—dark videos don’t invite eyes January 4th, 2011 | Leave a comment
ZD Net is reporting today that China has censored some 60 thousand Websites (really thought it would be more) and over 350 million pages and is “proud of it”. MerriamAssociates.com is honored to be one of them. The head of the State Council Information Office, Wang Chen says there is no stopping its campaign against offensive [...] January 3rd, 2011 | Leave a comment
Today on Mashable.com, customer engagement expert Matthew Latkiewicz writes about new online marketing December 1st, 2010 | Leave a comment
My daughter and I slipped out to meet a friend for coffee Thanksgiving morning. Serendipitously and inexplicably we ended up lost in the press section of the Macy’s Thanksgiving Day Parade. Talk about a wrong turn that turned out alright… I took the opportunity to survey some of the brands on parade: Congratulations to GM. The GMC’s [...] November 25th, 2010 | Leave a comment
Firefly Millward Brown’s New Rules for Brand Engagement study discusses the trouble brands are having effectively using social media. As we have discussed in previous posts, many marketers come across as insincere, pandering, or boring. The relationship/conversation thing seems to still stump many, many marketers. Consider the different Twitter approaches of the worlds’ leading car [...] November 19th, 2010 | 7 comments
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