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While I was taking out the recycling, this little brochure fluttered from my empty Ziploc package: Wow! With a tagline of “Get more out of it!” I expect more out of Ziploc. Maybe this major brand thought they needed to “do something” in social media, but couldn’t figure out what that something might be. It is hard [...] November 14th, 2010 | Leave a comment
As today is Veteran’s Day, I wanted to call attention to a very special place: The National Navy UDT-SEAL Museum located in Fort Pierce Florida. It was my honor to help promote the Museum’s Silver Anniversary (25th Year) Muster and help drive visitors to the Museum’s Web site. This annual event attracted thousands of people from [...] November 11th, 2010 | Leave a comment
Levia® launched a crowdsourcing video contest in September with much fanfare only to watch the entire effort fizzle. Called “Lights, Camera, Healing”, the program asked people to create and submit original videos extolling the virtues of the “healing power of light”. The Crowdsourcing idea famously worked for Doritos® in creating memorable (and cheap!) Super Bowl [...] November 9th, 2010 | 2 comments
Merriam Associates doesn’t often cover politics, but since we visited the Glenn Beck Restore Honor Rally, we couldn’t miss the Joh\n Stewart Restore Sanity Rally. What we saw was a crowd that was every bit as white, every bit as political and festive, and every bit as polite. We asked participants why they came, [...] October 31st, 2010 | 8 comments
“Viral Marketing Can Make Your Brand Sick” was a post here from two years ago. Since that time, marketing executives have learned some key lessons. Take the current Mountain Dew Dewmocracy campaign. Here are the five key ingredients of its success: 1) Social Media Needs to Be On Brand: The campaign fits with the Mountain Dew brand [...] October 21st, 2010 | Leave a comment
Target’s mom-bashing ad makes you wonder: Don’t advertisers test their ads before broadcasting them–even in “broadcasting” is “just” YouTube and in-store media? This ad would never have passed the mom test: While the outcry hasn’t reached the angry Motrin Mom level, Target has still made a mistake putting down a costume made by Mom to hawk [...] October 13th, 2010 | 3 comments
Merriam Associates Insight On-the-Street went out to discover what people think about the debate on health care reform. We wanted to see if there is a consensus among regular people who are not taking active part in the debate. What we heard is rather different from what is reported on the news. Away from the fun-house [...] August 14th, 2009 | One comment
Seems hardly a day goes by without a “busty blonde” wanting to follow me on Twitter. Though social media has been the darling of marketers for years now and its potential is obvious, the stumbling blocks remain. Spam: August 11th, 2009 | 4 comments
Viral marketing makes your brand message spreads far, fast, and almost free. But failing to plan makes for expensive mistakes–ask Motrin and Dr. Pepper. December 4th, 2008 | One comment
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