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BP’s Social Media Slip Up: BP Can’t Tweet

BP can’t seem to tweet. Maybe you can help?

BP Doubles Down on Damage

My previous post discussed how the oil spill killed BP’s environmental brand positioning.  BP’s response to the spill has done even more damage. While the company is focused on the disaster, surely their marketing people aren’t out personally mucking out the marshes (if [...]

May 3rd, 2010 | Tags: , , , | Category: Copywriting, Marketing, Social Media | 7 comments

When “Good Enough” Web Video is Great

Many companies worry about video quality and spend a fortune on slick production.  While you should always aim for the best possible results, sometimes good enough is more than good enough.  Very often, the simple and genuine communication trumps the sophisticated.

How a Cheaply Produced Web Video Wins

Take the example of Tino Gagliardi, a candidate for [...]

March 26th, 2010 | Tags: , , | Category: How-To, Video | Leave a comment

Web Video: Preparing your Message

Kayla Schwartz, speech and presentation coach, and media trainer, talks about preparing your web video message.

When thinking about the content of your video, it is important to consider goals, the needs and interests of your audience, and your central theme: your main message. All communication has a purpose. In your video, make sure you tell [...]

March 21st, 2010 | Tags: , , , , | Category: How-To, Video | Leave a comment

Web Video: Preparing Your Delivery

Kayla Schwartz, speech and presentation coach, and media trainer, talks about preparing to deliver your web video message.

While your message is the foundation of your communication, how you deliver it impacts its effectiveness. Here are five things to focus on when you deliver your message:
1. Connect with your audience. The person watching your video should [...]

March 20th, 2010 | Tags: , , , , | Category: How-To, Video | Leave a comment

Ten Ways Web Video Is Different from TV

With the growth of Web video, more and more companies are considering adding video content to their Web sites and using Web video in marketing.  Beware of charging blindly forward without a good understanding of what works on the Web and how Web video is different from video for television.

TV vs. Web: The Differences
1.    Time [...]

February 26th, 2010 | Tags: , , , | Category: How-To, Social Media, Video | Leave a comment

Web Video: Six Keys to Writing Scripts for Video

Writing for Web video is not like writing for print. No one sees your words; they are heard, not read. That has important implications for structure, style, word choice and more. Read these key tips for effective Web video copy.

January 15th, 2010 | Tags: , , , | Category: Copywriting, How-To, Marketing, Television, Video, Web | Leave a comment