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A good brand reputation is not a service you can buy and can’t be gained by a clever stratagem. Still, reputation managers at companies trying to do damage control or damage prevention always seem to be on the look-out for shortcuts to a strong positive brand reputation. Preventing Negative Conversation Is Impossible Some companies use stratagems to [...] January 6th, 2011 | Leave a comment
Wikipanic—it’s the new word for the latest marketing threat. What will happen to your brand if Wikileaks attacks it? As Mastercard, Paypal, Visa, and Bank of America are finding out, marketers need to be ready in advance of disaster, whether a plane crash, an oil well explosion or a wikileak/hacktivist attack. Companies can’t risk a [...] January 5th, 2011 | Leave a comment
Web pundits are predicting continuing growth in Web video. With that in mind, here is a round-up of advice for producing effective video: 1) Light your shot—dark videos don’t invite eyes January 4th, 2011 | Leave a comment
ZD Net is reporting today that China has censored some 60 thousand Websites (really thought it would be more) and over 350 million pages and is “proud of it”. MerriamAssociates.com is honored to be one of them. The head of the State Council Information Office, Wang Chen says there is no stopping its campaign against offensive [...] January 3rd, 2011 | Leave a comment
The Toilet Paper Entrepreneur has some interesting (if sometimes contradictory) observations, tips and advice for businesses and individuals in this post: Things Not to Do on Social Media Sites December 16th, 2010 | Leave a comment
It was just a matter of time before the kinds of people who vandalized brand symbols at world economic summits resorted to brand cyber-vandalism. The Wikileaks hacktivists have targeted and threatened global brands like Mastercard, Visa, Paypal, Amazon, Twitter and Shell. Gone are the days when a brand was a simple guarantee of product quality. Brands [...] December 10th, 2010 | One comment
Today on Mashable.com, customer engagement expert Matthew Latkiewicz writes about new online marketing December 1st, 2010 | Leave a comment
We covered several weeks ago a comprehensive list of ways to use Web video. One of the easiest and most powerful uses of Web video is the customer testimonial. With more impact than a customer list and more persuasive than a quote, is a short video of your customers talking about your product or service [...] November 21st, 2010 | Leave a comment
Firefly Millward Brown’s New Rules for Brand Engagement study discusses the trouble brands are having effectively using social media. As we have discussed in previous posts, many marketers come across as insincere, pandering, or boring. The relationship/conversation thing seems to still stump many, many marketers. Consider the different Twitter approaches of the worlds’ leading car [...] November 19th, 2010 | 7 comments
Facebook’s launch of a new email client runs smack-dab into brand problems: 1) Facebook lacks consumer trust: 2) Facebook’s [...] November 15th, 2010 | 3 comments
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