Web Design « Merriam Associates, Inc. Brand Strategies

Merriam Associates specializes in branding that gets results. Everything we do systematically generates leads, closes sales, boosts profits, and builds a solid reputation for your company and your products or services. Our background combines the rigor of global Fortune 500 companies with the tenacity of successful entrepreneurs.

Writing Sales Copy for the Web

Writing effective sales copy requires you to have an out-of-body experience. You have to get out of your own world and put yourself in the place of your customer. Many companies are so concerned with what they want to say about their products that they never consider what their customers want to hear. Here are [...]

The Last Mile in Copy Writing—Search Engine Optimization’s Three Critical Steps

A shocking number of companies invest in writing great copy for their Web sites, but miss the very basics of search engine optimization. Most sites totally neglect meta-data—the words and phrases used by search engines—in preparing Web copy. If no one can find your site, no one will read your copy, no matter how good it is. You can write great copy, rich in keywords and formatted to rank highly in search engines, but if you neglect your meta-data, and you are trying to run a marathon with your feet tied together.

Bing v. Google Chatter

The NY post reported Sergey Brin is worried about Bing …

Surely Google has room for improvement and needs a little rattling to tune up its offering now that a competitor with some financial means to fight is in the game, and not just a startup they can roll over. The fact remains consumers don’t actually [...]

Video Suggestion Engines

The web is all about choice and knowing how to navigate. It’s too easy to make the wrong choice – with TV it’s just too simple to hit the channel button. The suggestion engine feature must be evolved is to help TV survive as well as create web-video mass adoption – converge or diverge doesn’t matter both media; need it.

Standard Marketing Materials

The quality of these marketing assets has a direct correlation to how effective your marketing will be.

Next Generation Web Video

The next generational advancement in web-video has to be the “remote control” or the way users interact with the video distribution to pick videos or sequences of videos. Logically this mean it has to be an advancement of a search and categorization – an area locked up by Google, the owner of YouTube.

Web-TV Convergence, What is it?

Network TV is losing its hold on “video entertainment.” A radical market shift on TV means that there is an opportunity for the web to offer a different, hopefully superior product, for video entertainment.