Web Video

Web video is a tremendously powerful branding and sales tool.  If a picture is worth a thousand words, then a movie is worth a million pictures (and technically, movies are made of millions of pictures!).  Videos engage and tell the story of your brand like nothing else.  And they have practical value–they will help you rank higher on search engines and will establish more link power than just about anything else you do.

According to Forrester Research’s Nate Elliott, videos are more likely than text to get on the first page of Google’s search results. Videos are 53 times more likely to appear on the first page of search results than text pages. Says Nate: “There were an average of 4.7 million text pages competing for a place on results pages with an average of just 9.4 text results — giving each text page about a 500,000-to-1 chance of appearing on the first page of results.”

We provide the extra services that make Web video so powerful:

  • Metadata to make your video more visible in search engines
  • Copy to accompany your video and increase viewership and SEO
  • Posting strategy to ensure your video is widely distributed and seen


In Context Opinion

Merriam Associates In Context Opinion:  We talk to real people in the real world and find out what they really thing. We get out from behind the glass and out on the street, the mall, in people’s homes, even trade show floors, to capture uncensored opinions about consumer products, business-to-business offers, stores, packaging, innovation, brands and more. We go where focus groups won’t and talk to people focus groups can’t. We get you the answers you need fast – off the cuff, from the heart, face to face.  We get you the answers you need from real people in the real world, captured on video.

Full Service Digital Video
Merriam Associates is a full service video digital production facility. We can help you with all aspects of digital video production for uses such as:

  • Company introductions
  • Video product brochures
  • Demos
  • Case studies
  • Executive interviews
  • Testimonials

Production is surprisingly inexpensive and fast.  Our expertise includes:

  • Concepting
  • Scripting
  • Videography
  • Editing
  • Sound effects and music
  • Voice over
  • Digital encoding

Blog Entries on Web Video

Six Keys to Writing Video Scripts
Web Video: When Good Enough Is Great
Ten Ways Web Video Is Different From TV
Preparing Your Web Video Message
Preparing Your Visual Presentation
Effective Delivery of Your Message Via Web Video